Fractional Marketing
Fractional Marketing Services
The complexity of the modern marketing landscape makes it impossible for growth-minded businesses to achieve their goals with just one or two individuals handling all company marketing. To execute a data-supported strategy and satisfy marketing objectives, it takes a team of highly diversified marketing professionals.
Dayta's fractional marketing approach provides that team, plus the flexibility and customization necessary to eliminate marketing waste and streamline the path to success.
The Benefits of Fractional Marketing
Provide a truly fractional team of individuals with diversified skill sets that can adapt to the ever-changing conditions your business faces day-to-day
Offer unbiased consulting services that cut through the vanity metrics and promises congesting the marketing world
Scale with our clients without diluting the quality of our work
Adapt to new technologies & platforms without lag time
What is Fractional Marketing
Each Dayta client is assigned a Pod, a consistent, dedicated team of marketing experts who will execute their marketing strategy and communicate with them about their results.
Each Dayta Pod is strategically matched to client accounts, and project strategies and challenges are shared with everyone in the Pod — because we know that more brains working on a problem leads to better, more creative solutions for our clients.
In short: By sharing their Dayta Pod of marketing specialists with other businesses, our clients enjoy enterprise-level, high-quality marketing for a fraction of the cost.
Clients can supplement their existing marketing staff, or choose to effectively fill their need for a marketing staff with Dayta's team. Change your services or leverage your Dayta Pod differently at any time — you’ll always receive the same caliber of enterprise-level services and attention.
We know the future is fractional.
Here’s how Dayta's fractional model helps our clients succeed:
Our clients gain access to the right people, at the right time, working on the right projects to meet their specific business objectives and marketing needs.
A client’s Pod proactively strategizes solutions and quickly executes tactics to keep their business ahead of the competition.
Resources and budgets can be scaled up or down based on the client’s needs and goals.
The Dayta team costs our clients 50-65% less — because they’re only paying for what they need.
Just a sampling of Dayta clients finding success through fractional marketing
Cost-Effective Fractional Marketing
Employing a team with this diversity of skill would normally cost several hundred thousand dollars a year. With Dayta, you’ll pay a fraction of that cost to receive the same high-quality, enterprise-level service and attention you need.