Service Schedule
Fractional Managed Marketing
Subscription service giving client access to a Dayta pod, the Dayta platform, and ability to elect anything from the full menu of Dayta managed services (Creative Services, Campaign Services)
Tactical Rollover Budget
Subscription-based rolling balance of client credit to be applied to hourly production work.
Strategy & Consulting Services
Your Dayta team can facilitate guided strategy sessions or provide consulting. These additional services are quoted as stand-alone projects based on scope.
Pod + Daylight
Campaign Services
Subscription services with strategy and execution managed by your Dayta pod.
Search Engine Optimization
Monthly subscription service with regular reporting, monitoring, software and optimizations. May include creative, copywriting, link-building and other services on-and-off the client’s website.
Listings & Reviews
Subscription service that syncs with client review and listing platforms. Capabilities include integration with client CRM, drip email and text campaigns to an uploaded client list, and ongoing monitoring of review sites.
Social Media Marketing
Monthly subscription plan: Dayta creates, scheduled, publishes, and optionally boosts posts on managed profiles. Multiple tiers available:
| Plan | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Purpose | Ideal for augmenting a paid social campaign. | Ideal for clients who want to be posting in partnership with Dayta. | Ideal for clients who want to be posting in partnership with Dayta, but need some flexibility. | Ideal for customers who have more complex social needs. |
| Plan Length | 3 months | 3 months | 1 month | 1 month |
| Platforms | Up to 2 | Up to 2 | Up to 2 | Up to 2 |
| # of Posts | 2/month | 4/month | 4/month | 6-8/month |
| Monitoring | No | No | No | Included |
| Graphics | Complex | Basic | Basic | Basic |
*Platform means one profile on one social networking site. Tiers can be customized to include additional platforms and/or profiles.
Setup Social Platform
One-time project. Dayta manages the creation of a new business manager account and creation or linking of a Facebook business page.
Social Media Monitoring
Subscription add-on: Dayta staff checks notifications on the platform 1/x per day M-F.
Canva Pro Account
Dayta purchases a Canva pro license on the client's behalf to use for more advanced social graphics or for collaboration with client’s team.
Direct Marketing
Email Newsletters
Hourly service: Dayta develops content and runs an email campaign to an existing "opted in" list of emails. Dayta may also help develop a strategy to encourage list opt-ins.
Direct Mail
Dayta designs and helps manage distribution for printed items to be mailed to the end consumers.
Marketing Measurement
Ongoing Attribution Management
Dayta creates, manages, and reports on usage for marketing-specific forwarding phone numbers, forms, and other lead generation efforts.
Advertising Management
2-part monthly subscription. Dayta plans, places, and monitors advertising spend on a variety of platforms.
Campaign Management
The management fee is a proportion of the advertising goal budget. The management fee will remain constant to the goal budget. The management fee includes regular reporting (monthly or quarterly), as well as ongoing monitoring for issues and spend velocity both via the native platform and via Dayta's software.
Management fee does not cover the ad creative creation, placement, setup, or edit time, which can either be deducted from a client's tactical budget or invoiced directly as a project or hourly labor.
Campaign Spend
Monthly subscription. Dayta manages advertising on the platform for the customer. Since this platform is auction-based, this service has a Goal Budget. The goal budget may not fully spend on the platform during a given time period; funds not used will accrue in the customer's ad budget.
Media Placement
Dayta plans and manages direct ad placement with a variety of vendors. Actual media cost is paid directly by the end customer.
Setup Google Ads
Setup Google Service Ads
Setup Facebook & Instagram Ads
Setup Other Platform Ad
Public Relations
Dayta can support public relations efforts via both ongoing services and one-time copywriting or other content creation tactics.
Press Release Submission
Dayta submits press releases to PR aggregators or to known publishers. Does not include press release writing.
Creative Services
Website Services
Project or hourly-based labor to create, edit, maintain, or otherwise alter client web properties.
Landing Page Development
Project or hourly-based labor to create, edit, maintain, or otherwise alter stand-alone secondary client web properties.
Landing Page Hosting Management
Subscription service for storage of website files, database, etc. through one of Dayta's 3rd party vendors.
Website Development
Project or hourly-based labor to create, edit, maintain, or otherwise alter client primary websites.
Website Hosting Management
Subscription service for storage of website files, database, etc. through one of Dayta's 3rd party vendors.
Website Migration
Project or hourly-based labor to move a client's website database, files, and other assets between service providers such as GoDaddy and WP Engine.
Website Strategy
Project-based assessment and recommendations around functionality needs, brand alignment, and analytics and attribution capabilities and needs.
Branding Services
Branding Guide
Dayta establishes branding guidelines and creates a document for future reference.
Graphic Design
Project or hourly-based labor to create digital design assets.
Logo Design
Project-based labor to create visual identity assets for clients.
Print Design
Project or hourly-based labor to create design assets that are ready-for-print.
Content Building
Copywriting
Project or hourly-based labor to create written content according to client requirements.
Videography & Animation
Project or hourly-based labor to create digital video files. May include video shoot coordination (outsourced to a 3rd party through Dayta).
Photography
Project or hourly-based labor to capture digital photographs. May include stock photo purchasing through a 3rd party vendor or photoshoots through a 3rd party vendor.