Dayta Blog

Making marketing decisions based on data is crucial. Read the blog to learn how marketing analytics tools are essential for business growth!

In today’s age, brand logos are as vital as ever. Click to explore when to undertake a logo redesign and why it's crucial to your business’s bottom line.

In this blog we discuss the must-have features of a website that drive website conversions and increase leads. Read the blog to discover the essential features of a website!

Brand's position is not just a catchy tagline; it's the essence of your identity and the story you tell. In this blog, we'll explore the importance of brand positioning and how compelling storytelling can make your brand stand out amongst the competition.

A well-designed website can be the difference between gaining a new customer and losing one to your competition. In this blog, we'll delve into what makes a good website — and why having one is paramount to your success both on and offline.

Recent research confirms that customer indecision — not customer indifference — is a primary roadblock keeping B2B teams from meeting their sales and revenue targets. Customer indecision can cost companies millions of dollars in new revenue, but how can sales teams influence prospects to make up their minds? By implementing smarter, more strategic B2B marketing tactics designed to address prospects’ fear of messing up.

In today's highly-competitive digital landscape, brands are engaged in a constant search for new ways to connect with their target audiences and make a lasting impact. Whether you're a mid-sized company looking to gain visibility or a major brand looking for the next innovation that will reinvent your marketing efforts, an effective campaign strategy can help you harness the full potential of marketing.

ChatGPT is as filled with apprehension as it is anticipation: How will these tools affect marketing efforts and the professionals who spearhead them? If AI is truly here to stay — and continues to evolve — how can marketers and brands utilize it to stay ahead of the curve?

You’re curious about how your company is ranking online, so you plug your business’s name into Google. But Googling yourself can have unintended consequences — ones that hurt your organic results and can undermine the efficacy of your paid Google search campaign.