Dayta Logo

Marketing Consulting

THE DAYTA LOOP

Marketing Consulting Services


Put simply, your business needs marketing that provides ROI — marketing that supports your sales efforts, speeds up your sales cycle, and helps you engage your most passionate customers so they’ll refer you to new business. Does such a marketing system exist? At Dayta, the answer is yes — because we created one. 


Introducing the Dayta Loop, our proprietary marketing strategy discovery framework that drives sales success through better understanding and harnessing your customer’s decision-making journey.

MARKETING FROM YOUR CUSTOMER’S POINT OF VIEW


When you understand your business from your customer's point of view, you understand what really makes a difference in your marketing. This insight allows you to target your marketing tactics more effectively, cutting down on wasted time, money and effort. That means no more marketing for marketing's sake: The Dayta Loop consulting process is here to get results, not go through the motions.

DAYTA Loop for recruiting


Employees have more influence than ever before. Selling your company to prospective employees is just as important as—and in some ways, more complicated than—selling your products to clients. The Dayta Loop framework is an invaluable tool for exploring your employer brand.

Our Process

STRATEGIZE & CONSULT


We facilitate a group strategy session with your team that focuses on the moments of truth in your customer journey. This serves as the framework around which we build your marketing strategy. Learn more about each of the 6 stages in our nifty interactive graphic below.

BUILD & LAUNCH


Once our initial strategy is set, we collaborate with your team to build and launch your unique marketing tactics.

EVALUATE & ITERATE


Through our ongoing monthly consulting service, we work with you to evaluate your business results and adjust your strategy as changes arise. We built the Dayta Loop to be a tool your team can refer to again and again to keep your marketing efforts on track.

THE DAYTA LOOP
6 Stages In Your Customers' Journey

DAYTA Loop

How does someone become aware that they need your solution?

Do they know they have a problem, or does your marketing have to help point it out? When someone does know that they have a need, what drives them to actually solve it? How can your marketing increase their sense of urgency?

Where does your customer go for their research needs?

Who does your customer talk to and who do they trust? How can you make sure your business or organization is a part of the conversation?

What factors do your customers care about most?

How can your marketing speak to those factors? How does your sales process help uncover your customer's real needs?

How can you overcome barriers and speak to objections?

How do you incentivize and motivate your customers to speed the time to close?

How do you go above and beyond?

How do you impress your customers after the close? How is your ongoing marketing engagement driving customer growth?

How do you drive advocacy?

If word of mouth is your best source of customers, how are you driving it? How are you creating advocates from customers and how are you using advocacy to drive referrals?

Awareness Phase of the DAYTA Loop

AWARENESS


How does someone become aware that they need your solution?

Do they know they have a problem, or does your marketing have to help point it out? When someone does know that they have a need, what drives them to actually solve it? How can your marketing increase their sense of urgency?

Research Phase of the DAYTA Loop

RESEARCH


Where does your customer go for their research needs?

Who does your customer talk to and who do they trust? How can you make sure your business or organization is a part of the conversation?

Comparison Phase of the DAYTA Loop

COMPARISON


What factors do your customers care about most?

How can your marketing speak to those factors? How does your sales process help uncover your customers real needs?

Choice Phase of the DAYTA Loop

CHOICE


How can you overcome barriers and speak to objections?

How do you incentivize and motivate your customers to speed the time to close?

Evaluation Phase of the DAYTA Loop

EVALUATION


How do you go above and beyond?

How do you impress your customers after the close? How is your ongoing marketing engagement driving customer growth?

Advocacy Phase of the DAYTA Loop

ADVOCACY


How do you drive advocacy?

If word of mouth is your best source of customers, how are you driving it? How are you creating advocates from customers and how are you using advocacy to drive referrals?

Ready for marketing that just makes sense?


Contact our team today to schedule a free consultation!

Get Your Free Assessment
Share by: