Daylight® is Dayta’s Innovative Marketing Management Platform
Say goodbye to confusing spreadsheets, scattered strategies, siloed plans, and inefficient reporting. Daylight is Dayta’s all-in-one marketing management platform where clients can see a 360 view of their entire marketing landscape from strategy to execution and results.
Daylight® Gives You Visibility
Daylight is Dayta’s proprietary marketing management platform that houses marketing strategies, plans, tactics, assets, and reporting all in one source of truth. Our business intelligence dashboard offers a 360 view that allows clients to go from big-picture planning to day-to-day execution and results visualization within a few simple clicks. Daylight gives you the tools to increase efficiencies, streamline execution, and provide deeper insights into generating leads, growing market share, and meeting revenue goals.
Unify Your Data and Provide Quality Insights
Our marketing management platform is stacked with features designed to go deeper, eliminate organizational inefficiencies, and leverage core business insights to help our clients drive profit - all in one centralized and user-friendly platform.
Single Source of Truth:
Daylight is the single source of truth for your marketing strategy that pulls together business structure, goals, focus areas, audience profiles, business intelligence, and more.
Comprehensive Planning:
View a detailed overview of everything needed to bring your marketing strategy to life with an all-in-one dashboard of services, tactics, budget, and project timelines.
Streamline Execution:
Streamline marketing execution with a centralized tool that provides real-time updates on the status of each project and marketing initiative.
CRM Sales Results:
Ultimately, marketing is all about sales. Daylight includes sales results through CRM integrations and importing sales data to provide a complete picture of your marketing.
Budget Transparency:
Transparency is essential. That’s why we provide live updates about your marketing spend so you can keep track and keep your peace of mind.
Unsilo Your Data:
Paint the story of marketing efforts and efficacy in a single, simplified view. Daylight consolidates the data from marketing initiatives in one dashboard. Visualize results, filter based on focus or audience, and compare past to current performance metrics.
Enabling Fractional Marketing at Scale
Daylight is built from the ground up to support your collaboration with your Dayta Pod. Here’s how:
Strategize
We believe in the power of partnership and the power of strategy. Dayta is your marketing partner, guiding you through a strategic marketing approach. Daylight is the centralized source of crucial business intelligence that drives the strategic direction for all marketing initiatives.
Plan
Daylight is the single source of truth for our meticulously detailed marketing plans that encompass which services and tactics are needed to achieve marketing goals. Having a centralized plan allows Dayta to serve you more effectively.
Execute
Having the strategy and plan in one centralized platform allows your pod to execute marketing initiatives with efficiency, accuracy, and transparency, so you’re never left wondering about the status of marketing initiatives. Consider Daylight the ultimate collaboration and communication tool between your pod and the key decision-makers at your organization.
Analyze
Daylight takes the guesswork out of marketing by merging both offline and digital data to see the entire picture of your marketing ecosystem. We make informed and insightful decisions that drive results by gathering performance data from each marketing tactic employed in your marketing strategy.