Creating a strong, cohesive brand with educational content

Challenge

No cohesive branding strategy or engaging social media presence existed prior to partnering with Dayta. The St. Cloud ENT team was bursting with high-level ENT and audiology knowledge—none of which had been collected and leveraged in defending their reputation as experts in their field. 

Research

Working closely with their staff, Dayta compiled an extensive library filled with stats, facts, misconceptions, quotes and blog topics, which was then used to develop in-depth, laser-focused content strategies. 

Audience

The audience was chosen based on geography, age, and family association. 

Execution

Brand Refresh

The Dayta team spearheaded a cohesive brand refresh and the ground-up development of a St. Cloud ENT Facebook page, building the necessary framework their team could then use to distribute marketing and educational content to their audience. 

Education 

Educational messages were delivered on social channels and through review generation that positioned their staff as the experts in the area.

Videos 

Dayta’s team worked with a video producer within the clinic to develop a “How It Works” series of educational videos. This strategy proved effective in driving viewer engagement, creating brand awareness and defending the St. Cloud ENT brand.