Vision Protection
As an innovative medical start-up, Vision Protection needed an entirely new marketing toolkit to launch its digital and printed presence. Dayta developed an eye-catching logo, branding guide and materials, and a website that serves as a trustworthy informational hub for patients and physicians alike.
STRATEGY, WEB DESIGN, BRAND MATERIALS
Branding
Vision Protection’s target audience consists of individuals with visual impairments, so clarity and simplicity in the brand’s visual identity were of the utmost importance. Dayta developed a new logo and branding guide that championed readability and instant brand recognition.
Industry-Specific Considerations
Dayta has worked with specialty clinic clients since our earliest days, so our team is experienced in implementing medical industry-specific considerations throughout brand materials. We took special care to use accurate language, HIPAA-compliant practices, and accessible graphics optimized for those with visual impairments throughout Vision Protection’s website, direct mail campaign, and printed materials.