Marketing Management
What Is Marketing Management?
Modern-day marketing is more demanding than ever before. The complexity of the digital marketing landscape today means that it is no longer possible or effective to have a single marketing “generalist” covering all aspects of your business’s marketing — it takes a team of dynamic marketing professionals, each with their own highly-specialized areas of expertise, to comprehensively meet your marketing needs. Dayta knows this reality is cost-prohibitive for smaller businesses, so we answered with our fractional marketing service: Dayta Marketing Management.
When you work with Dayta, your Marketing Management fee covers your access to your Pod — an entire team of marketing specialists — available to address your needs and manage your marketing strategy in real time. Dayta Marketing Management is flexible based on how much you use our services, and will scale with you to provide the right level of Pod support for your evolving needs.
Data Driven Marketing
We charge for Dayta Marketing Management under its own fee because transparency matters. We don’t nest marketing management within each of our tactics because it’s important that our clients know exactly where their marketing budget is going and what they’re receiving for that investment.
The key to successful marketing. Your Dayta Pod works tirelessly to understand your industry, organization, goals and mission, all in the name of better consulting, advising and strategy. We don’t believe in “set it and forget it” marketing: We manage your strategy and implementation and tie the results back to your goals, making adjustments as necessary to optimize your spend and overall impact.
Get Noticed
Say buh-bye to blending in—it’s time you started standing out from the crowd. With bold branding, innovative design services and data-backed, cohesive marketing strategies, we’ll help you break away from the pack, establish yourself in the marketplace and catch the eye of new customers.
Build Reputation
In the words of Joan Jett: Dayta gives a damn ‘bout your reputation. A positive reputation—backed by five-star customer reviews, killer social engagement and compelling referrals—is a powerful tool, one that should be proactively managed and protected. We’ll help encourage and cultivate a strong reputation for your brand through testimonials, reviews, social shares and personal storytelling.
Lead Generation
Potential customers are searching for your unique products and services—they just don’t know it yet. Good thing you’ve got the Dayta team working to help you identify your ideal prospect, determine where to find them and create messages that will get them clicking “Learn More.”
Recruitment
Your company’s open positions deserve outstanding applicants—so stop wasting money on recruitment ads that won’t reach them! Dayta uses the latest digital recruitment targeting and technologies (plus a smidgen of people-knowledge) to get the most out of your budget and attract the right candidates.
One Team. Your Team.
Our Pods are structured to give you marketing support and insight from all angles. We’ve built a team that acts as an extension of yours. Dayta’s marketing experts can help you implement and manage:
Strategy & Planning
Platform Set-Up
Copywriting
Content Creation
Graphic Design
Ad Targeting & Placement
Attribution Set-Up
Campaign Reporting
Cost-Effective Fractional Marketing
Employing a team with this diversity of skill would normally cost several hundred thousand dollars a year. With Dayta, you’ll pay a fraction of that cost to receive the same high-quality, enterprise-level service and attention you need.