Recruitment Services And Employer Branding
Importance Of Employer Brand
At Dayta, we know that you can’t capture the attention of ideal applicants with a cookie-cutter hiring ad. Successful recruitment starts with a successful employer brand. Our Dayta Loop can help you explore your employer brand through the eyes of current employees and prospective employees. Discover each stage of the applicant journey from their POV: From initial brand awareness to investigating the position and your company culture to submitting a strong application.
Once we define your brand as an employer, we’ll craft a compelling narrative around your company culture, your overall employee satisfaction and retention, and the unique value your company offers to employees compared to your competitors.
Brand Strategy Building
Finding the right people means first building the right strategy. Here are a few of the key phases Dayta will guide your team through as we develop an effective recruitment plan for your unique needs:
AWARENESS
What is your reputation? How do you promote your workplace, and how consistent are you in that promotion?
RESEARCH
How are your company reviews on job boards like Glassdoor? How does your brand compete in terms of company mission and values?
COMPARISON
Let’s map your applicant journey. Where do prospective employees lose interest or fail to continue on in the application process? What is preventing job searchers from finding your listing, learning more or applying? Are there technical or logistical roadblocks, like broken links or confusing pages, or is there an industry-wide complication like a hiring crisis? How are your competitors overcoming these challenges?
EVALUATION
How do current employees feel about their job? Are they experiencing fulfillment and satisfaction in their current positions? Do they feel positively about the company culture and their potential for growth within the company? Can we generate positive employee reviews for use in recruitment campaigns?
ADVOCACY
How do you enable your employees to share their wins and experiences? How do you encourage them to recruit for you? What keeps your employees motivated and invested in your company, and how do you use marketing to help reinforce a culture that retains great people?
Recruitment Advertising
Nobody wants to sift through a pile of resumes that may or may not contain even one promising applicant. Dayta offers smart new recruitment technologies to attract better applicants in less time, with less budgetary waste. Programmatic tactics like geo-fencing and social retargeting campaigns efficiently reach the most qualified applicants for your open positions. We'll help you maintain compliance in your marketing hiring practices while connecting you with your next generation of talent sooner and with less hassle.
PROOF
Adara Home Health
In the 3 months following the process change, Adara had 364 applications through the website. In the prior 3 months they had fewer than 10.
Arise Cares
Bi-monthly social advertisement hiring campaigns and brand awareness resulted in a 25.93% growth of quality new hires.
Ready to explore your employer strengths?
Book your free 90-minute assessment to get started.