Digital Advertising Services & PPC Management

Digital Advertising Services

Efficient, budget-friendly and effective: When done right, digital marketing can be all this and more. Reach your target market with ease by advertising on the platforms they already frequent, using data-backed tactics for engagement and conversion.

Digital advertising is just one of the many marketing styles your Pod knows inside and out. Our fluency in all types of advertising allows us the flexibility to drive results without blowing your budget. We’re results-obsessed data-nerds, and our depth and breadth of experience across industries and platforms has fine-tuned our process for optimal success. Here’s a small sampling of how we can help you thrive in the digital marketplace:

AD MANAGEMENT

Dayta offers expert campaign management focused on meeting your unique goals. We’ll determine which tactics are most likely to be successful for your brand, test the efficacy of those tactics, and adjust based on what is performing.

REPORTING & ANALYSIS

During our reporting and analysis process, Dayta looks at critical KPIs within the context of historical performance. Then, we’ll go over the data with you and translate it into actionable steps to optimize your campaigns, increase your ROI and deliver on company goals.

What is Digital Advertising?

PAID SEARCH ADS

Everyone knows that Google Ads are how companies are found by prospects. But where most businesses simply throw a few optimized keywords in their ads and call it a day, Dayta is a certified Google partner focused on more than click-through rates. We approach the process with intention, thoughtfully following your customer’s decision-making journey and using that information to build smarter, more successful ads.

SOCIAL MEDIA ADS

This includes paid (or “boosted”) ads on social media platforms like Facebook, Instagram, LinkedIn, YouTube, Pinterest and more. Dayta will drive engagement and conversions through multi-channel social advertising campaigns that help your customers and employees to choose you.

PROGRAMMATIC DISPLAY

Ever Google a product and, minutes later, start seeing ads for it on other platforms? That’s programmatic display advertising. Using smart technologies and software, we’ll determine the right sites and audiences to target, then place ads in front of prospective customers while they browse in real time.

VIDEO ADS

Welcome to the silver screen! There’s no better storytelling medium than a high-quality, well-targeted video advertising campaign. Dayta creates visual narratives that encourage your audience’s journey from awareness to conversion.