Spectrum Aeromed
During the consulting process, a deep dive into Spectrum Aeromed’s core beliefs and values helped the Dayta team uncover the brand’s “Why”: i.e., supporting first responders. This revelation guided the creation of the “Helping Heroes” multi-channel campaign that also informed their web design and brand materials.
CONSULTING, WEBSITE DESIGN, DIGITAL ADVERTISING, BRAND MATERIALS, ANNIVERSARY LOGO
Product App
To better serve trade show attendees interested in Spectrum Aeromed’s latest projects and products, the Dayta team developed a product app for use on TVs or tablets. The app enables the Spectrum Aeromed sales team to present to prospects in an interactive, informative style that reflects the brand’s reputation for innovation and place on the cutting edge of the aeromedical industry.
Anniversary Logo
Spectrum Aeromed wanted to celebrate its 30 years of business with an anniversary logo. The Dayta designers created an anniversary logo that incorporated familiar elements of the brand’s existing logo while emphasizing the major milestone. Once the anniversary logo was finalized, we implemented it on additional brand materials, including a highlights video featuring aircraft-inspired animations and a timeline of important moments in Spectrum Aeromed’s 30-year history.