Savvik Buying Group
With thousands of members across the country and internationally, Savvik needed simple, straightforward digital marketing solutions that would encourage current members to utilize the many valuable services available to them.
DIGITAL ADVERTISING, VIDEOGRAPHY
The Process
Through consultation with the Dayta team, it was determined that a video series would provide the best format for streamlined yet engaging explanations of Savvik’s services and values. The Dayta team leveraged visual storytelling, voiceover, and member testimonials to illustrate the many ways in which Savvik provides time- and money-saving conveniences to its members. The result was four informative videos that can speak to both existing and prospective Savvik members effectively across multiple channels.
Savvik in 60 Seconds
Early in the process, it became clear that brevity and clarity would be key in capturing the attention of existing and prospective Savvik members. The “Savvik in 60 Seconds” video aimed to quickly explain how the company helps its members save time and money. To accomplish that goal, the Dayta team utilized images, video clips, text overlays, and voiceover work to simplify the complex information being presented while keeping the viewer engaged and informed.
Savvik Public Bids
One of the problems Savvik solves for its members is the process of public bidding, which can be time-consuming and expensive for organizations to take on themselves. The Dayta team created a video that illustrates the ease with which major purchases — like that of ambulances and other transportation equipment — can be publicly bid and awarded through multiple vendors thanks to a Savvik membership. By taking on the POV of a Savvik member and answering the question “What’s in it for me?”, this video effectively demonstrates Savvik’s value.
A second video on the Savvik Bid Process was also created to further crystalize the ideas demonstrated in the Public Bids video. The Savvik Bid Process video utilized engaging animations to give clarity, via visual example, to Savvik’s unique bid process and the benefits therein.
Savvik Association Partners
Data shows that positive testimonials are hugely successful in turning prospects into clients. For the final video developed for Savvik, Dayta collected testimonials from current Savvik members and leveraged them to explain the benefits of membership to various associations. This approach helps develop credibility for Savvik as a brand and shows existing and potential members that their peers are satisfied with Savvik’s services.